Why The Breed Standard?

Your dog promoted on your schedule with a monthly advertising subscription from The Breed Standard. There is no need to worry about print production or other online publication deadlines.

Every ad includes a profile page that provides you additional space to share information, show records, and add more photos for each dog advertised.

Anytime. Anywhere. Edit your ad, manage your dog’s profile, or add new photos—all at your convenience.

Show and Tell Your Dog's Story

Our Dog Stories feature is the easiest way to keep your dog in front of our Number 1 user (AKC judges) even when not in the ring.

This free service places you dog’s profile in our new Dog Stories section. You can even share your dog’s profile on social media or via a custom vanity URL. And when you advertise in the Breed Standard Journal, your dog’s profile will be highlighted in the Featured Dog section of Dog Stories. All this publicity at no cost to you.

Improved Results and Events

89% of information is accessed via a mobile device.

Tailored for today’s hand held devices, The Breed Standard has improved not only the way you see who won but also a clear and accurate way to plan for your next shows in one convenient and easy to read format via your mobile device. 

Also new to our Results/Events page is a way for you to have a say in the shows you attend. With our star rating format, you can let show chairs and exhibitors alike know what you think All Breed Shows do well and what might need to be improved. All from the innovators of mobile marketing who are setting the new standard in advertising. 

Ad Design and Marketing

It takes 0.05 seconds for someone to have a first impression of your ad.

The design of your ad is as important (if not more) than where and when you place the ad. Ads should never be considered “Free” or “Included With” feature of your price page purchase. 

With 30+ years of design and marketing experience and 25+ years of breeding and exhibiting. Our creatives are ready to help. Contact us today (or work with a professional designer of your choice) to help you develop a digital and print campaign.


Monthly Advertising Rate


Additional Marketing Services


  • Ad placement on platform
  • 1 Facebook ad to public
  • 1 Facebook ad to judges

Advertising design: $250+

Additional exposure on Facebook: $50*

*Our base pricing reflects the minimal amount needed to advertise on Facebook. When using Facebook to advertise, you pay for the amount of views you want. On average, $50 reaches 4,000 views per ad. Similar to printed publications, you pay more for better spots and more views (cover, back cover, inside pages, premium pages). There is no guarantee on how many views an ad will actually get; ad design and dog performance have a significant impact on ad success.

Learn More About The Breed Standard

Mobile First

Ads are tailored for today's mobile devices.

Total Control

Advertise when you want with no publication deadlines.

Decision Makers

TBS registered judges have assignments in 90% of upcoming shows.

Real-time Updates

Updated events calendar & show results in real-time.

See What The Breed Standard Looks Like

Copyright © 2019 Legal Information